Darrell is a Product Design Lead and Design Strategist with almost 20 years of international experience with a proven track record of leading highly effective product and design teams - specialises in sharpening focus, shaping culture and delivering high impact outcomes.
Darrell’s frameworks for designing are people over processes, problems over solutions, outcomes over outputs, collaboration, facilitation and experimentation. He is a Certified Smart Scrum Product Owner and has been involved in growth hacking activities.
He has worked with various teams in agencies, startups, innovation labs and international corporate incumbents. He is able to adapt and to help shape different types of organisations due to his broad cultural and social experience. He is comfortable with uncertainty and sees it as a challenge rather than a problem.
Over the last 3 years, Darrell has built and led design teams, facilitated product and business strategy activities, designed for B2C and B2B and facilitated co-creation workshops with management.
Some examples of his work have been user interfaces for televisions and audio devices, led the design of apps and websites for booking international flights, lead the design of B2B trading for wholesale fashion, lead the design and strategy of mobile banking for the Netherlands and Europe, set up a partnership framework for banks and fintech, lead the design of a B2B mail and parcel delivery service, imagined an omnichannel mobility experience for German railway customers, designed simple and intuitive experiences for breastfeeding mothers, and imagined a voice user experience for creating cocktail recipes at home.
Born, raised and educated in Sydney, Australia he began his career in web and multimedia design, lived in Singapore for 10 years before relocating to Amsterdam with his family for almost 7 years.